Paper Over Plastic: Even Steve Jobs Didn’t Allow Screen Time

When you look over our products, you might be thinking, “Where’s the app I can download?” or, “How do I make this book digital?” You can’t. But, there’s a good reason for that. For over 40 years we have built “Super Readers” with our SuperBooks. With this finely-paced phonics reading program, your child is developing a crucial skill that can be hindered with screen time. That’s why we’re keeping it old school: paper only.

We’re Keeping it Hands-on NOT Screen Time Friendly

Here’s the thing: a lot of screen time given to children under the age of 10 is detrimental to their health and learning abilities. When asked about how his children liked the new iPads, Steve Jobs exclaimed that he didn’t allow his kids to use them. There are parts of your brain, the cortex for example, that are a crucial part of the development that needs to be formed first before basically deteriorating with technology. When a child is physically touching a SuperBook and coloring and interacting, they’re using various senses that allow them to absorb and better comprehend the material that they’re reading.

We’re Taking This from Studies

Dr. Dimitri Christakis, lead author of the American Academy of Pediatrics’ most recent guideline for screen time, said, “…[children] playing with iPads is that they don’t transfer what they learn from the iPad to the real world…” on an interview with Anderson Cooper for 60 Minutes. In other words: if a child is playing with a building blocks app on an iPad when you give them physical blocks they’re starting all over again with those skills. It’s not transferable from the iPad. He added, “Toddlers need laps more than apps.”

We’re keeping our books and education off the screen. We understand the importance of educating the youth and making sure that they are able to read and comprehend so that they can excel in life. It will be gratifying to you, the parent, to build these crucial skills in your children. And that’s why we do it.

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